Drop-off reporthttps://bettertech.tech · 2026-08-09 20:59:34 · agency · goal: start a project by contacting the studio about custom software work

The site is fast, well-written, and the HOW WE WORK / FAQ sections genuinely earn trust — one high-intent founder said he was ready to book an intro call. Then he hit a wall: the only way to contact Better Tech is to create a password-protected account in a client portal, with no email, phone, calendar link, or simple inquiry form anywhere on the site. That single gate is almost certainly killing the majority of would-be inquiries, so buying ads today means paying for traffic that has nowhere to convert. Secondary issues — no pricing signal, no named team, no location, no client-scale proof — lose the price-sensitive and vendor-vetting segments once the contact wall is fixed.

Estimated funnel — of 100 visitors arriving

0.5% estimated full-funnel conversion (range 0.3–0.8% · typical paid traffic converts 2–10%)

Estimates weight each persona's outcome by its intent level and realistic share of ad traffic, blended with UX-research baselines and the automated audit — directional, not measurements. Landing load: 410ms.

Visitor panel — 0 converted · 1 blocked · 1 not convinced

Where visitors drop off

Improvement plan

1. Put a real contact form and email address on /contactReplace the account-creation gate with a 4-field form (name, email, what you're building, budget range) that posts straight to your inbox, and print a plain mailto: address plus a Cal.com/Calendly 'Book a 20-min intro call' link right above it. Keep the client portal login as a small secondary link labelled 'Existing client? Sign in'. This single change unblocks the highest-intent persona on the panel and is the only thing standing between paid traffic and a lead. (nil)
2. Add contact details to the site footer and header CTAPut the email address, Seattle location, and 'Book a call' link in the footer on every page so no one has to reach /contact to convert. Make the header 'Start a Project' button point to the new form, not the portal signup. Quick to ship and captures visitors who decide mid-page. (nil)
3. Publish price ranges and a minimum engagementAdd three indicative tiers on /services (e.g. 'Small internal tool — from $8k / 3–4 weeks', 'MVP — $25k–$60k', 'Ongoing product team — monthly retainer from $X') and state your project minimum plainly. This lets the 26% price-shopper segment disqualify themselves instead of bouncing, and gives serious founders the ballpark they said they needed before inquiring. (nil)
4. Fix mobile tap targetsRaise all nav links, footer links, and CTA buttons to a minimum 44x44px hit area with adequate spacing — mostly padding and line-height changes. 14 of 20 targets currently fail, which taxes every mobile ad click before the visitor even reads the pitch. (nil)
5. Put real humans and a real address on /aboutAdd founder name(s), photos, years of experience, team size (even 'a two-person studio' beats silence), and the Seattle, WA address with entity name. Vetting buyers screen out anonymous sites by default; being explicitly small and named converts better than being vague. Link LinkedIn/GitHub profiles as third-party proof. (nil)
6. Rewrite case studies around client outcomesFor each project on /work, add the client type, the problem, what you shipped, timeline, and one measurable result or client quote; move the language/OS side projects into a separate 'Lab' or R&D section so they read as credibility, not as your main business. Add a short 'How we hand off' block covering documentation, repo ownership, and security practices. (nil)
7. Reframe homepage headline around a buyer problemLead with who you help and what they get ('Custom internal tools and MVPs for small teams — scoped in a week, shipped in six') instead of first-principles/language-building. Add two segment paths below the fold ('I need an internal tool' / 'I need an MVP') so both small-business and startup visitors immediately see themselves and click through. (nil)
8. Add lightweight social proof above the contact CTAPlace 2–3 short client testimonials with names and companies, plus any logos you're permitted to show, directly above the new contact form and on /services. This is the cheapest counter to the 'one person with a nice site' read that ended the enterprise session. (nil)

Session journeys