Drop-off reporthttps://bettertech.tech · 2026-08-10 18:46:18 · agency · goal: start a project by submitting a description of the problem to get a scope and fixed-price quote

The site converts well when the right person lands on it: both high- and medium-intent buyers (ops manager, seed founder) went homepage → pricing → work → contact and submitted without hitting a single wall, because real prices and a matching case study were visible before any form. The real problem isn't the site, it's the traffic mix — roughly 70% of the panel (cheap-website seekers, curious devs, competitor recon) were never buyers, and 28% bounced purely on price mismatch that the ad and homepage never pre-filtered. There are no blocking defects; the only technical noise is a GA4 collect error firing on every page, which likely means your conversion tracking is unreliable, so you'd be buying ads blind. Fix analytics and tighten ad/homepage qualification first, then buy traffic — the funnel itself is already good enough to spend against.

Estimated funnel — of 100 visitors arriving

7.5% estimated full-funnel conversion (range 4.5–11.2% · typical paid traffic converts 2–10%)

Estimates weight each persona's outcome by its intent level and realistic share of ad traffic, blended with UX-research baselines and the automated audit — directional, not measurements. Landing load: 655ms.

Visitor panel — 2 converted · 0 blocked · 3 not convinced

Where visitors drop off

Improvement plan

1. Fix GA4 so form submissions are tracked before spending a dollar on adsThe google.com/g/collect request errors on every page, so pageviews and the 'SENT' confirmation event are probably not landing in GA4. Verify the measurement ID and CSP/ad-blocker path, fire an explicit 'lead_submitted' event on the contact success state, and mark it as a key event so Google Ads can optimize toward it. Without this you cannot tell which campaigns produce the 12–18% of traffic that actually converts. (quick win)
2. Put a price anchor and a 'who this is for / not for' line in the heroAdd one line under the headline like 'Custom web apps and internal tools, fixed-price from $1,900. Not a template site shop — if you need a $300 brochure site, start here →.' This lets the 28% budget-mismatched segment self-select out on the landing page instead of after two clicks, and reassures qualified buyers that pricing is transparent. Both converting personas cited transparent pricing as the trust trigger. (quick win)
3. Surface the 'honest routing' offer prominently and capture the small-budget leadThe sub-$2k routing note is already written but buried; move it to the top of /pricing as a visible card with a template/referral link or a $79/mo care-plan entry point. Add a simple email capture ('Not ready for custom? Get our shortlist of template options') so wrong-fit visitors leave an address instead of nothing. This converts a 28% bounce segment into a low-value but nonzero list. (quick win)
4. Add a phone number and a fast-contact fallback in the header and footerMultiple pages have zero forms and no phone; a visitor with one question has no path except the full project form. Put a tel: link plus an email address in the sticky header and footer, and add a short 'Not sure what you need? Reply in one line' option above the form. This also raises perceived legitimacy for a solo-founder shop. (quick win)
5. Pull the strongest case study onto the homepage as a before/after proof blockThe ops manager converted specifically because the venue-booking case study described replacing a broken multi-editor spreadsheet — her exact pain. Lift that story into the homepage above the fold-plus-one with the problem sentence, the outcome, and a 'see the build' link to /work. Frame two or three of these as 'spreadsheet → real system', 'idea → MVP', 'manual process → automation' so visitors self-identify instantly. (moderate)
6. Add a short inline start-a-project widget on pricing, services and workEvery page except /contact has zero forms, forcing an extra hop at the moment of highest intent. Embed a two-field starter (email + one-line problem description) at the bottom of /pricing and /work that pre-fills and expands into the full form. Keep the existing budget radio, since both converters said the short, no-account form is why they finished. (moderate)
7. Segment the developer/G-Script traffic away from paid spend26% of visitors come for the open-source language and will never buy, so exclude dev-interest keywords and audiences from conversion campaigns and route G-Script content to a subpage or the repo directly. Keep the credibility link on the homepage — it costs nothing and builds trust — but stop paying for that click. Redirect that budget toward ops-manager and founder-MVP intent terms, which produced both conversions in the panel. (moderate)
8. Set expectations on the form: scope, timeline and what happens nextAdd a short 'what you get back' block beside the form: a written scope, a fixed price, and a reply within one business day at no cost or obligation. Show a sample scope document or a redacted quote so the promise is concrete rather than a claim. This raises completion rates for medium-intent founders who are comparison-shopping against offshore quotes. (moderate)

Session journeys